Why the secret to success is setting the right goals | John Doerr | TED
Our leaders and institutions are failing us, but it’s not always because they’re bad or unethical, says venture capitalist John Doerr — often, it’s simply because they’re leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with “Objectives and Key Results,” or OKRs — a goal-setting system that’s been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure — and how we can use OKRs to hold our leaders and ourselves accountable.
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Value, Objectives, Key Results.
"We can, if we do what really matters."
It’s beneficial
2025
I watched the video twice but struggling to understand the exact message. I am confused.
Great , the goal must be measurable, vergiable, orientation, this will help in achievement
Excelent! Thanks! 👏
Wow, I was overwhelmed by this lecture. ❤❤❤❤
2024 anyone?
What I was looking for for such a long time to hear! Thanks!
Hmm, this was inspiring.
Objectives and key results are useful as barometers to track the achievement of our milestones, but I think the key take away here is that we need to keep our eyes on the big picture.
VERY BAD VIDEO!!!!!!!😡 0/10 would NOT recommend
From Drake WhatsApp group gather here 😊
It’s not about what you know, it all about what you do with what you know I always feel impressed when Listen to John especially with my favorite topic.
00:15 Leaders and institutions are failing us
01:44 Objectives and Key Results (OKRs) are a goal-setting system that works for organizations, teams, and individuals.
03:04 Jini Kim’s company, Nuna, successfully built a cloud database for Medicaid despite the challenges.
04:36 Jini’s mission is to provide healthcare access through Medicaid
06:04 Audacious objectives are debt relief for the poorest countries in the world and universal access to anti-HIV drugs.
07:29 OKRs are measurable and verifiable goals introduced in 1999
08:49 Chrome’s success is attributed to setting and sticking to ambitious goals
10:15 OKRs can be used to measure what really matters. I hope this would help me introduce effective goal setting system for my professional plans as a newly promoted AML/CTF manager.
this dude is simon sinek wanabe
The right goals are governed through negative circumstances.
Next thing this guy is going to also use bill gates as an example lmao, all these goal oriented psychopaths
That was awesome
Amazing!
❤
Nah mate, most times is because they are corrupt and greedy, they have the objectives very clear. You lost me at “great institutions”
Achieving your goals is easier when you have a structured plan.
I don’t know if most of the comments here are bots. But honestly, this is one of the most practical and valuable tedtalk I’ve heard.
thank you
I learned so much about setting the right goals
Thank you for this wonderful speech
Educative. Awesome.
No one will see this but I am building an app for personal OKRs. If you wish you sign up for beta let me know. App will be completely free to use. No tricks with subscriptions.
Let me even get more specific. It’s the culture of for profit mentality that is rotting all those “great” institutions that never were great
❤❤❤❤ this is helpful thanks for the insight
Am I the only one in an era (year is 2025) where President Donald Trump had cut off the USAID funding to African countries?
I love how he delivered and explain such a amazing movement. I do, really wanted to nurture this and able to teach this with my students especially to the Filipinos. Thank you! Godbless.
objective and key result, the what , how and why, what is your goal, and how to do you plan to achieved that , and the why is why do you do what you do
It’s a good idea to know the importance of setting goals and know how to realize them
6 years ago 😢
Great Ted Talk. I’ve been using this methodology for over a decade but the OKR system makes it easily implementable and provides relatable terminology. John is fantastic at articulating the materials and summarizing the central points. Keep up the great work John!
Great video! Who watch in 2025? click like, let’s see how many us here 🙂
A strong and passionate talk about a very important tool that should be used by everyone including individuals, companies and governments. An amazing job by Mr. John Doerr. 👍
Funny how google is not the great browser. It’s the worst browser. Funny how instead of innovating for consumers, they just want numbers and they achieve this by buying out the competition. Funny how, this method just sites all these people that seem to he doing terrible stuff, disguised as significant stuff, for profit
Thank you for this magnificent speech.
this is too fantastic, thanks john, you changes my direction to take an action for anything in my life.
Yeah but now they fire you for not hitting stretch goals.
2025
2025 anyone
Thank you so much 💕
comment 665, all the luck for the next
👏👏👏
What I felt from watching this video is the reaffirmation that clear goals and measurable outcomes are the key to success.
경영의 이해 과제
John Doerr가 제시한 OKR을 활용하면 경영에서 목표를 설정하는데 도움을 받을 수 있을거같다.
TED is a place for inspiration.